Support for statewide activities, through technical support for program and policy impact, continues to be a major and successful focus of CGBI. Active participation and support in the SIDS Safe Sleep Committee and in the NC Child Fatality Task Force Working Group on Breastfeeding continues to be a priority to assist policy development in North Carolina.
Additionally, CGBI is discussing options with USLCA to develop a Lactation Consultant registry for North Carolina, which will work to achieve two goals: assisting mothers/physicians looking for certified LC’s and assist certified LC’s to bill for reimbursement.
CGBI staff continue to support the NC Breastfeeding Coalition (NCBC). Specifically, Emily Taylor has helped with the NCBC efforts in achieving the “Ban the Bags Golden Bow Awards.” In 2009, seven “Golden Bow Awards” were presented to hospitals that demonstrated freedom from formula advertising in the form of formula companies’ discharge bags. One of the Golden Bow Awards was given in recognition of UNC Women’s and Children’s Hospital in a ceremony held during World Breastfeeding Week.
CGBI also continues to work with NCBC towards breastfeeding-friendly workplaces in NC through training in and active promotion of the Business Case for Breastfeeding toolkit developed by the US DHHS Office on Women’s Health.